Monthly Archives: December 2018

MMA100 Final Critique on 12/19 & Final Project Submissions

Dear MMA 100 Students,

As you know, our Final class Critique will be this Wednesday 12/19 @5:30pm.

We will be presenting our final Logo Project.

I will not be arriving on campus to open our classroom until 5:00pm  due to a meeting before the class. Please plan your arrival accordingly.

See you all on Wednesday night at 5:30 pm!


Weeks #12 – #14 – Fall 2018 – Logos- Final Project


Week #12 -14 – FINAL PROJECT – Logos and Visual Identity

Our final project will cover quite a bit of information.    

Typography in LogosSymbols, Icons & Pictograms, creating a logo design brief, process & final production.

What is Visual Identity? Brands and Branding, research, discovery and process?

What is a logo? – Great Definition here –

What is branding? – Great Definition here –

This is a multiple part assignment, please make that each step is followed.

Assignment specifications – 

Part 1 – Students will create a fictional company. The company can produce any kind of product or service that you wish. Students will generate a one paragraph written description about the company, its products and services. The company will need a new logo and visual identity created from scratch to help bring its presence to life.

Part 2 – Creating a design brief and doing the research – Now that you have decided on the type of company, its products and services, who is the competition out there that already exists? What do those logos look like and are they effective? Who are your companies customers? What is the age range of your customer? Where will they find your business? Online or offline? Describe why. The more you know about your business, its products and services (and the believe in them) the more you can offer a solution to your client. A logo is usually the first thing that they will see. How will you grab their attention with your companies visual identity?

Part 3 – Sketch and development. Watch Draplin’s video below. He has a great style and technique for the process. Create a series of sketches in pencil. I suggest making small thumbnail sketches as we have discussed in our class.

Part 4 – Iterations, variety and development, using art boards and making decisions on type, colors schemes and scale.

Part 5 – Production and application. Formatting business cards, letter heads and related usage for both print and the web.

**We will be using Adobe Illustrator for this project from start to finish.

Below are a series of helpful resources to explore the world of logos, branding and identity. The videos and podcasts below are super helpful and applicable.

Aaron Draplin, the logo Master – Draplin’s official website –

Some history, the video below has context – >

(This is a great informative Video on Logo Design by definition and application!)

Adobe makes great tutorials  – This is a great beginner video using illustrator –

Tutorial to follow along with.

Tutorial to follow along with.

Logo Inspiration Galore, Resources:

Great resources from Logo Geek –


Podcasts –

Debbie MillmanDesign Matters –

Logo Geek – – podcast website –


**Student Resources & Examples – What are some of your favorite logos and brand identities? Share a few examples in the comments section below by using a URL.