Author Archives: Ryan Seslow

Weeks #12 – #14 – Fall 2018 – Logos- Final Project

                            

Week #12 -14 – FINAL PROJECT – Logos and Visual Identity

Our final project will cover quite a bit of information.    

Typography in LogosSymbols, Icons & Pictograms, creating a logo design brief, process & final production.

What is Visual Identity? Brands and Branding, research, discovery and process?

What is a logo? – Great Definition here – https://logogeek.uk/logo-design/why-logos-matter/

What is branding? – Great Definition here –  http://blog.creativelive.com/personal-branding-debbie-millman/

This is a multiple part assignment, please make that each step is followed.

Assignment specifications – 

Part 1 – Students will create a fictional company. The company can produce any kind of product or service that you wish. Students will generate a one paragraph written description about the company, its products and services. The company will need a new logo and visual identity created from scratch to help bring its presence to life.

Part 2 – Creating a design brief and doing the research – Now that you have decided on the type of company, its products and services, who is the competition out there that already exists? What do those logos look like and are they effective? Who are your companies customers? What is the age range of your customer? Where will they find your business? Online or offline? Describe why. The more you know about your business, its products and services (and the believe in them) the more you can offer a solution to your client. A logo is usually the first thing that they will see. How will you grab their attention with your companies visual identity?

Part 3 – Sketch and development. Watch Draplin’s video below. He has a great style and technique for the process. Create a series of sketches in pencil. I suggest making small thumbnail sketches as we have discussed in our class.

Part 4 – Iterations, variety and development, using art boards and making decisions on type, colors schemes and scale.

Part 5 – Production and application. Formatting business cards, letter heads and related usage for both print and the web.

**We will be using Adobe Illustrator for this project from start to finish.

Below are a series of helpful resources to explore the world of logos, branding and identity. The videos and podcasts below are super helpful and applicable.

Aaron Draplin, the logo Master – Draplin’s official website – http://www.draplin.com/

Some history, the video below has context – >

(This is a great informative Video on Logo Design by definition and application!)

Adobe makes great tutorials  – This is a great beginner video using illustrator – https://helpx.adobe.com/illustrator/how-to/logo-design.html

Tutorial to follow along with.

Tutorial to follow along with.

Logo Inspiration Galore, Resources:

https://www.logolounge.com/

http://logooftheday.com/

https://logogeek.uk/

https://www.logodesignlove.com/

https://identitydesigned.com/

Great resources from Logo Geek – https://logogeek.uk/logo-design/resources/

 

Podcasts –

Debbie MillmanDesign Matters – https://www.designmattersmedia.com/designmatters

Logo Geek – https://logogeek.uk/ – podcast website – https://logogeek.uk/podcast/

 

**Student Resources & Examples – What are some of your favorite logos and brand identities? Share a few examples in the comments section below by using a URL.

 

Week #11 – Fall 2018

Moving forward –>

Typography Assignment – PART 2 (as discussed in class on 11/21 and will continue on 11/28)

We will have a class critique on Wednesday 11/28 – a printed version of this assignment will be presented by each student. You will select two of your designs from Part 1 and print them as a single tabloid page.

Students will create a new 11″X17″ tabloid layout set for print in Adobe Illustrator. (You may use use multiple art boards to create iterations) Students will apply a series of their designs from part 1 into a collaborative magazine for print and the web.

*Student submissions of the completed project:

Student will submit both Part 1 & Part 2 of the project to me via e-mail saved as a .PDF file. Please send to – rseslow@bmcc.cuny.edu no later than Friday 11/30/18

FINAL PROJECT Discussion – Its time to discuss our final project! A class discussion about our final project will take place at the end of our class critique tonight.

BMCC MMA100 – Makerspace Physical Computing​ Workshop – 11/28

Makerspace Physical Computing​ Workshop

Wed, November 28, 2018
2:00 PM – 4:00 PM
 
BMCC, 199 Chambers Street
Room S608
 
Learn the basics of physical computing – the building of physical interfaces to control technology. You will learn how to build a circuit and how to program the Arduino microcontroller which is a small computer used with inputs like switches and sensors, and outputs like LEDs, speakers or motors.

 

Open to all BMCC Students. No prior experience necessary.
 
Refreshments will be served.

Week #10 – Fall 2018

Project #5 – Class Discussion & Assignment – Applying type to Images, fonts, typefaces, composition, formatting and output for print & the web..

Typefaces and Fonts are built out of shapes and forms. Integrated with color and interesting compositions they become a powerful tool for creative output and the ability to solve design problems through visual communication.

 

PART 1 –

Assignment – Poster Design with Type & the Alphabet. Create 3 (YES – three variations)  a new poster design series using and applying balanced typography in adobe illustrator. Students will generate and demonstrate both a balanced and unconventional composition using each individual letter of the alphabet. (A-Z) The examples above are just a few potential ways to display style, simplicity, order and efficiency. A demonstration will be given in class.

Size requirements – 8.5 inches X 11 inches (or larger – 11″ x 14″)

Typefaces – Limit yourself to no more than 2-3 different fonts and 4 color values.

Step 1Find and discover your own inspiration and share the URLs in the comments section below. Each student will add 2-3 URLS of their inspiration in the comment section before starting this assignment.

Things to consider – Layout & balance – Using rulers, guides and grids. Free transformation & typesetting style.

*COMPOSITION and command over the picture plane and its chosen dimensions.

PART 2 – (as discussed in class on 11/21 and will continue on 11/28)

Students will create a new 11″X17″ tabloid layout set for print in Adobe Illustrator. Students will apply a series of their designs from part 1 into a collaborative magazine for print and the web.

Video Resources to explore:

 

Week # 9 – Fall 2018 – Midterm Critique, Type & Fonts

(This post card Ad is only a simulation, not an actual event)

MID-TERM CRITIQUE

I will give a demonstration on how to print your Mid-Term projects from Illustrator when you arrive to class. Mid-term projects will be saved as a .PDF file from Illustrator and e-mailed to me – rseslow@bmcc.cuny.edu – Mid-term projects will also be exported for the web and saved as a high resolution JPEG file. These files will also be e-mailed to me.

**Mid-term projects are both vertical and horizontal files sized at 11″X17″.

We will be critiquing all completed student work during this class session. All students will participate in the critique. The visual critique is NOT a work session using the computers.

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Project #5 – Class Discussion & Assignment – Applying type to Images, fonts, typefaces, composition, formatting and output for print & the web..

Typefaces and Fonts are built out of shapes and forms. Integrated with color and interesting compositions they become a powerful tool for creative output and the ability to solve design problems through visual communication.

Assignment – Poster Design with Type & the Alphabet. Create 2 new poster designs using typography in adobe illustrator. Students will generate both a balanced and unconventional composition using each individual letter of the alphabet. The examples above are just a few potential examples of style, simplicity and efficiency. A demonstration will be given in class.

Size requirements – 8.5 inches X 11 inches

Typefaces – Limit yourself to no more than 2-3 different fonts and 4 color values.

Step 1 – Find and discover your own inspiration and share the URLs in the comments section below. Each student will add 2-3 URLS of their inspiration in the comment section before starting this assignment.

Things to consider – Layout & balance – Using rulers and grids. Free transformation & typesetting style.

 

 

BMCC – MMA100 Students – Makerspace 3D Printing Workshop

Makerspace 3D Printing Workshop

Wed, November 7, 2018

2:00 PM – 4:00 PM
 
BMCC, 199 Chambers Street
Room S608
 

Learn the basics of 3D modeling and printing using Tinkercad, a free, easy-to-use app. No experience necessary. We will walk you through the complete process, from designing a model to printing it on a 3D printer. ​

 
Open to all BMCC Students. No prior experience necessary.
Refreshments will be served.
 

Week #7 & 8 –Mid-Term Poster Workshop – Fall 2018

Milton Glaser

Did you miss Week #6 & all of the Info? Go Here

1. Week # 6’s post holds the instructions for submitting project #3 – please review the submission guidelines and submit your work to me.

(click to enlarge)

2. Open project #3 in Illustrator – Select 1 of your Outlined Icons from the project and scale it to size as you see in this example above. Use this Template to replace my icon and color scheme with your own. Then save the file by going to FILE –> EXPORT –> SAVE FOR WEB (Legacy) Select JPEG & SAVE – E-mail the JPEG image to me here – rseslow@bmcc.cuny.edu

3. WELCOME to the MIDTERM PROJECT WORK SESSION 1 & 2

Lets Design a Poster. Lets bring together the application of typography and imagery.

Museum Exhibit Poster

(examples will be shown in class – as well an a series of Illustrator vector demonstrations)

Choose one or more of these styles/movements of art to create a poster using a SELF-Portrait:

POP ART, SURREALISM, MEXICAN MURALISTS AFRO-FUTURISM, ANIME/MANGA, POLITICAL ART, FAUVISM, AFRICAN MASKS, ANIME, VIDEO GAMES or (Another Style Not Listed Here or a Hybrid)

Process: Research! Find a series of images and references to work from. Save these images to your project folder. Create your self-portrait in the style of the Art Movement that you chose for a Museum Exhibition. It should be obvious which you picked WITHOUT seeing the title.

Your self-portrait IS the artwork for the Poster campaign you create for the exhibit. You must design the poster in 2 sizes – one landscape and one portrait orientation. I suggest 11”x17” (or smaller)

Your self-portrait must first be drawn in Illustrator and can be brought into Photoshop later for manipulation, like adding blended color, photos or effects. After you illustrate your self-portrait you’ll create a poster for the ex­hibit.

The museum having the exhibit you’ve chosen is: SAM, Seattle Art Museum. Find out more about the institution at this website: https://www.seattleartmuseum.org/visit/seattle-art-museum

For the midterm project just use the logo as it is: (attached as a download link here) *feel free to re-recreate the logo on your own if you wish.

You may use any of the tools in Illustrator we’ve learned or explore and find new ways to draw. You can work from a photo in Illustrator as demonstrated in class. DO THE PORTRAIT FIRST. Then make the poster.

Minimum required copy/text for the poster is:

New Voices Exhibit

Nov 15 thru Nov 30 2018

Opening Nov 17, 7-9pm

https://www.seattleartmuseum.org

*(and the logo of course)

Fonts and colors – are entirely student choice. Students may ADD copy, but may not delete from the minimum above.

Class Work Session and Critique – Full Lab Work Session will be next week 10/24 and 10/31 – The Class critique & evaluation for the Mid-Term Project will be on Wednesday 11/7.

**Need Inspiration? Check out these links and tutorials below:

http://designbeep.com/2012/08/08/26-best-adobe-illustrator-portrait-tutorials/

Week #6 – Fall 2018

Did you miss Week#5 & its info? Go HERE

*Did you see the MakerSpace Workshop info? Great Opportunity! Click Here.

Part 1 of Class on 10/17 – Finish and Complete Project/ Assignment #3 –

Illustrator Tutorials – Composition, shape building, alignment, form & color. What role does a color palette selection play when its applied to subjective shapes and forms?

(See Example Above – See the original color scheme here)

1. Open Adobe Illustrator and create a new document sized at 11″ X 17″ in print / CMYK color mode. We will be both printing and displaying the final work on screen.

Consider, how will you set your guides to equally balance and format the graphics? Will you use a grid? Do you have a preferred method for layout? Lets explore.

2. Create a new series of subjective graphic Icons following the layout and arrangement above. (Don’t re-create my example) make your own, but follow the composition.

3. Limit yourself to 6 or 7 values of 1 complimentary color scheme. Consider referring to the color wheel for reference!

4. Limit yourself to creating and composing your graphics with no more than 6 shapes created with the pathfinder or the shape builder tool. Begin without using a stroke around your shapes and then apply a stroke for contrast.

5. Save your work as an Ai. file (adobe illustrator) as well as a .pdf – Print your work in .pdf format.

6. E-mail your final PDF. to me – rseslow@bmcc.cuny.edu  ****If your .pdf file is too large to send via e-mail (and it may – you can easily use a free service like – wetransfer.com to send the large document)

Are you looking for Color Theory help on making Complementary color selections?

Adobes awesome Color Wheel Simulator is a must know resource.

GO HERE to Experiment

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**Part 2 of class – Mid-Term Project – Discussion, dates and critique.

Lets Design a Poster. Lets bring together the application of typography and imagery.

Museum Exhibit Poster

(examples will be shown in class)

Choose one or more of these styles/movements of art to create a poster using a SELF-Portrait:

POP ART, SURREALISM, MEXICAN MURALISTS AFRO-FUTURISM, ANIME/MANGA, POLITICAL ART, FAUVISM, AFRICAN MASKS, ANIME, VIDEO GAMES or (Another Style Not Listed Here or a Hybrid)

Process: Research! Find a series of images and references to work from. Save these images to your project folder. Create your self-portrait in the style of the Art Movement that you chose for a Museum Exhibition. It should be obvious which you picked WITHOUT seeing the title.

Your self-portrait IS the artwork for the Poster campaign you create for the exhibit. You must design the poster in 2 sizes – one landscape and one portrait orientation. I suggest 11”x17” (or smaller)

Your self-portrait must first be drawn in Illustrator and can be brought into Photoshop later for manipulation, like adding blended color, photos or effects. After you illustrate your self-portrait you’ll create a poster for the ex­hibit.

The museum having the exhibit you’ve chosen is: SAM, Seattle Art Museum. Find out more about the institution at this website: https://www.seattleartmuseum.org/visit/seattle-art-museum

For the midterm project just use the logo as it is: (attached as a download link here) *feel free to re-recreate the logo on your own if you wish.

You may use any of the tools in Illustrator we’ve learned or explore and find new ways to draw. You can work from a photo in Illustrator as demonstrated in class. DO THE PORTRAIT FIRST. Then make the poster.

Minimum required copy/text for the poster is:

New Voices Exhibit

Nov 15 thru Nov 30 2018

Opening Nov 17, 7-9pm

https://www.seattleartmuseum.org

*(and the logo of course)

Fonts and colors – are entirely student choice. Students may ADD copy, but may not delete from the minimum above.

Class Work Session and Critique – Full Lab Work Session will be next week 10/24 and part of 10/31 – The Class critique & evaluation for the Project will be on Wednesday 11/7

Examples of Typography in Poster Design 

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*** Must See – 1970 – NYC Subway – MTA – Graphics Standards Manual 

What did you think of the NYC Graphics Standard Manual?

BMCC MMA100 Students – Makerspace Laser Cutting Workshop!

Makerspace Laser Cutting Workshop – Create your own stamp with a laser cutter

(Open to all BMCC Students)

Wed, October 24, 2018

2:00 PM – 4:00 PM

199 Chambers Street, Room S608

Learn how to use a laser cutter to create a stamp with your own design. You can bring a small design to the workshop (.ai or .eps format) or create one at the workshop. No experience necessary. We will show you how to use Illustrator to design your stamp.​

Open to all BMCC Students. No prior experience necessary.

Refreshments will be served.

RSVP at: https://makerspace-workshop.eventbrite.com

Week #5 – Fall 2018

Week #5 – File Formats, screen resolution VS print resolution, Color, Vectors, Rasters and PDFs!

*Do you need to review Week #4’s info and assignment criteria? Go here.

Did you print your Post Card Project yet? What did you notice about the printed version in comparison to the on-screen version? Revisions to your projects are always welcome and I highly encourage it. (Did you submit both the printed and digital version of the project yet?) If you don’t see your digital image in the class gallery, I have not received it yet. Review week #2 & #3 for submission instructions.

Part 1 of Class on 10/10 ::

Complete both of the Elements & Principles of Design Exercises.

(These exercises must be completed and sent to me via e-mail before moving on to project #3. )

Part 2 of Class on 10/10 – Assignment #3  – Class exercise :: Illustrator. Creating shapes with the shape builder tool. Working with layers, simplifying and reducing images. Working with color, locating color books and pantone colors.

Video Tutorial – This week we will take a tour of Adobe Illustrator and practiced creating new documents and setting up our art boards for print production – Let’s take an additional tour with Adobe Wizard – Terry White

10 Things Beginners Want To Know How To Do (subscribe to Terry’s Channel!)

 

Click on the image to view a print ready pdf file

Illustrator Tutorials – Composition, shape building, alignment, form & color. What role does color play applied to shapes and forms?

(See Example Above)

1. Open Adobe Illustrator and create a new document sized at 11″ X 17″ in CMYK color mode. We will be both printing and displaying the final work on screen.

Consider, how will you set your guides to equally balance and format the graphics evenly? Will you use a grid? Do you have a preferred method for layout? Lets explore.

2. Create a new series of subjective graphic Icons following the layout and arrangement above. (Don’t re-create my example) make your own, but follow the composition.

3. Limit yourself to 6 or 7 values of 1 complimentary color scheme. Consider referring to the color wheel for reference!

4. Limit yourself to creating and composing your graphics with no more than 6 shapes created with the pathfinder or the shape builder tool. Begin without using a stroke around your shapes and then apply a stroke for contrast.

5. Save your work as an Ai. file (adobe illustrator) as well as a .pdf – Print your work in .pdf format.

6. E-mail your final PDF. to me – rseslow@bmcc.cuny.edu  ****If your .pdf file is too large to send via e-mail (and it may – you can easily use a free service like – wetransfer.com to send the large document)

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An Introduction to Typography & Its History – Letterforms / Designing with Type

Examples of Typography in Poster Design 

*** Must See – 1970NYC Subway – MTA – Graphics Standards Manual