Week #11

Part 1 – Midterm Revision Critique

The first hour and a half of our class lab will be dedicated to the re-composing and printing of our Midterm Projects based on the critique we had right before spring break. If you need to review the assignment guidelines and specifications please go here <—

Printing & Critique – You will need to print two copies of your work. (I will provide examples on our critique wall upon your arrival) One to manually hand in to me for the printed version of the collaborative zine (we will put it together as a group) and one to put up on the critique board for our discussion.

Final Submissions – Students will prepare and organize all of the files associated with their revised Midterm work into a single zipped folder and use https://wetransfer.com to send it to me via e-mail. Selected the free version of wetransfer at the sending prompt. You can use my bmcc e-mail address – rseslow@bmcc.cuny.edu

See the wetransfer example below: (use your own e-mail address to send)

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Part 2 – Visual Identity & Branding, Imagery in Design: Logos & Symbols      

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Logos and Visual Identity, Creating a logo design brief.                              

Type in Logos, Symbols, Icons & Pictograms  

What is Visual Identity? Brands and Branding, research, discovery and process.

Assignment #5 – Discussion

Lets design our first Logo!

What is a logo? – Great Definition here – https://logogeek.uk/logo-design/why-logos-matter/

What is branding? – Great Definition here –  http://blog.creativelive.com/personal-branding-debbie-millman/

This is a multiple part assignment, please make that each step is followed.

Assignment specifications – 

Part 1 – Students will create a fictional company. The company can produce any kind of product or service that you wish. Students will generate a one paragraph written description about the company, its products and services. The company will need a new logo and visual identity created from scratch to help bring its presence to life.

Part 2 – Creating a design brief and doing the research – Now that you have decided on the type of company, its products and services, who is the competition out there that already exists? What do those logos look like and are they effective? Who are your companies customers? What is the age range of your customer? Where will they find your business? Online or offline? Describe why. The more you know about your business, its products and services (and the believe in them) the more you can offer a solution to your client. A logo is usually the first thing that they will see. How will you grab their attention with your companies visual identity?

Part 3 – Sketch and development. Watch Draplin’s video below. He has a great style and technique for the process. Create a series of sketches in pencil. I suggest making small thumbnail sketches as we have discussed in our class.

(Next week’s class will cover converting your sketches into vector paths using illustrator – this will be a refresher exercise with the pen tool.)

**We will be using Adobe Illustrator for this project from start to finish.

Below are a series of helpful resources to explore the world of logos, branding and identity. The videos and podcasts below are super helpful and applicable.

Aaron Draplin, the logo Master – Draplin’s official website – http://www.draplin.com/

https://www.youtube.com/watch?v=zOPA0NaeTBk

Some history, the video below has context – >

(This is a great informative Video on Logo Design by definition and application!)

Adobe makes great tutorials  – This is a great beginner video using illustrator – https://helpx.adobe.com/illustrator/how-to/logo-design.html

Tutorial to follow along with.

Tutorial to follow along with.

Podcasts –

Debbie Millman – Design Matters – https://www.designmattersmedia.com/designmatters

Logo Geek – https://logogeek.uk/ – podcast website – https://logogeek.uk/podcast/

 

**Student Resources & Examples – What are some of your favorite logos and brand identities? Share a few examples in the comments section below by using a URL.