Week #4 – Fall 2018

Week #4 – Fall 2018

Did you miss Week #3? Review the Info – here

Project #1 – Post CardsClass Critique – Post Cards were due via e-mail on Friday the 28th. Did you submit yours? If not, please do! E-mail the .jpg file to rseslow@bmcc.cuny.edu – Lets discuss printing versus screen resolution images, presentation and critiquing our results – I added a gallery page for our completed projects – here


Attached here is an updated list of the Fall 2018 student computer labs for this semester with their corresponding schedules and software available.

Also, tutoring services available for MMA100 students. The most recent list of tutors for MMA100 / MMP / VAT & MES is attached here in case you may want to make an appointment with a tutor.

Project #2 – Instructions – To be completed by next Wednesday 10/10 by 8pm

The Elements & Principles of Design are the governing vocabulary that define, illustrate and communicate how Graphic Design functions all around us. (Vocabulary Below)

Assignment Specifications: Students will generate a series of visual examples and solutions to define, communicate and illustrate the vocabulary of the Elements & Principles of Design. Each term will display an image example of the vocabulary listed below.

Size: – Students will determine the size of the layout – The final design may be a composite of 8 shapes composed and arranged onto one single page.


Part 1 – Student will first create a layout based on research and investigation via the Internet and class resources. Each term for the elements & principles of design will be illustrated by cutting, formatting and placing an example into a composition. (the example above from last week is one example, you can create your own) Templates a linked below. I suggest creating one using photoshop and the other using illustrator.

Download a Template example for the Elements using Photoshop

Download a Template for the Principles using Illustrator

Part 2 – Students will generate their own examples of each term using techniques learned in class with both photoshop and adobe illustrator.

R&D – Where will you find visual inspiration and research?

Students should conduct research! (and not select only one image) Build a small repository of images and references! We will discuss this in class – generate or organize a series of thumbnails using pencil and a sketchbook (or their preferred method) to brain storm and illustrate their process.


Students will prepare their final works for both print out put in (CMYK) as well as presentation and application on the web (RGB).

Submission: Via e-mail to rseslow@bmcc.cuny.edu

Elements – Via Photoshop – File -> save for Web – select jpg.

Principles – Via Illustrator – File -> PDF.

Due dates for next week: We will be working on and completing this project in class (and outside of class if you need to) The project is due next Wednesday 10/10 at 8pm.

Please re-review the vocabulary below.


The Elements & Principles of Design Vocabulary

The Principles of Design

(The principles of design are tools used to format the elements of design.)

Balance – The elements of design converge to create a design or arrangement of parts that appear to be a whole with equilibrium.

Contrast – The “automatic principle.” Whenever an element is placed within a format, contrast is created in the various elements. Can be emphasized with contrast in size, shape, color,

Direction – Utilizing movement to create the visual illusion of displacement.

Economy – A principle operating on the “slim.” Especially important when dealing with clients, where their product or service is more important than the elaboration of design elements. Can also be considered “precise,” or “simplistic.” Or, it can be considered great design.

Emphasis – Also known as dominance. This condition exists when an element or elements within a visual format contain a hierarchy of visual importance.

Proportion – A two- or three-dimensional element defined by other elements of design.

Rhythm – A recurrence or repetition of one or more elements within a visual format, creating harmony.

Unity – Oneness, Harmony, The condition of completeness with the use of all visual elements within a format.


The Elements of Design

Color – typically known as hue. This word represents a specific color or light wavelength found in the color spectrum, ranging circularly from red to yellow, green, blue and back to red.

Line – is a line just a series of points? Or is it the best way to get from point “A” to point “B”? As a geometric conception, a line is a point in motion, with only one dimension – length. Line has both a position and a direction in space. The variables of line are: size, shape, position, direction, number, interval and density. Points create lines, lines create shapes or planes and volume.

Mass – Here, mass is interchangeable with volume. A mass is a solid body or a grouping of visual elements (line, color, texture, etc.) that compose a solid form. Volume is a three-dimensional form comprising length, width, and depth. Three-dimensional forms contain points (vertices), lines (edges), and planes (surfaces). A mass is the two-dimensional appearance of a three-dimensional form.

Movement – Also known as motion. This element portrays the act or process of changing place or direction, orientation, and/or position through the visual illustration of starting or stopping points, blurring of action, etc. This is not animation, although animation is an end product of movement, as well as other elements of design.

Space – A two-or three-dimensional element defined by other elements of design.

Texture – A technique used in two-dimensional design to replicate three-dimensional surfaces through various drawing and media techniques. On three-dimensional surfaces, it is experienced by touch or by visual experience.

Type – Also known as typography, and it is considered an element in graphic design. Although it consists of elements of design, it is – in itself – often an element in the form of visual communication.

Value – Another word for the lightness or darkness of an area. Brightness measured in relationship to a graded scale from white to black.


Color Theory – (Image via Arhaus‘  via Justcreative)

The link below was published via – JustCreative.com – This is great guide to understanding color in design with an emphasis on logos, identity and branding.


I highly recommend visiting and learning from JustCreative.com aka – Jacob Cass – Jacob is an amazing graphic designer and conduit of great design resources.

Video Screenings –

Photoshop Tutorial – The top 10 Things photoshop Beginners Want To Know How To Do

I love and recommend Terry White’s Youtube channel. He is an Adobe software wizard! Subscribe here.

Who is Michael Bierut and Why is he important? Please watch the video outside of class this week and respond in the comments section below. This is mandatory)


What is GESTALT and why is it important in Design? An introduction.


1 thought on “Week #4 – Fall 2018

  1. Pingback: Week #5 – Fall 2018 | BMCC MMA 100 Foundations of Digital Graphic Design

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