Tag Archives: MMA 100

Week #7 & 8 –Mid-Term Poster Workshop – Fall 2018

Milton Glaser

Did you miss Week #6 & all of the Info? Go Here

1. Week # 6’s post holds the instructions for submitting project #3 – please review the submission guidelines and submit your work to me.

(click to enlarge)

2. Open project #3 in Illustrator – Select 1 of your Outlined Icons from the project and scale it to size as you see in this example above. Use this Template to replace my icon and color scheme with your own. Then save the file by going to FILE –> EXPORT –> SAVE FOR WEB (Legacy) Select JPEG & SAVE – E-mail the JPEG image to me here – rseslow@bmcc.cuny.edu


Lets Design a Poster. Lets bring together the application of typography and imagery.

Museum Exhibit Poster

(examples will be shown in class – as well an a series of Illustrator vector demonstrations)

Choose one or more of these styles/movements of art to create a poster using a SELF-Portrait:


Process: Research! Find a series of images and references to work from. Save these images to your project folder. Create your self-portrait in the style of the Art Movement that you chose for a Museum Exhibition. It should be obvious which you picked WITHOUT seeing the title.

Your self-portrait IS the artwork for the Poster campaign you create for the exhibit. You must design the poster in 2 sizes – one landscape and one portrait orientation. I suggest 11”x17” (or smaller)

Your self-portrait must first be drawn in Illustrator and can be brought into Photoshop later for manipulation, like adding blended color, photos or effects. After you illustrate your self-portrait you’ll create a poster for the ex­hibit.

The museum having the exhibit you’ve chosen is: SAM, Seattle Art Museum. Find out more about the institution at this website: https://www.seattleartmuseum.org/visit/seattle-art-museum

For the midterm project just use the logo as it is: (attached as a download link here) *feel free to re-recreate the logo on your own if you wish.

You may use any of the tools in Illustrator we’ve learned or explore and find new ways to draw. You can work from a photo in Illustrator as demonstrated in class. DO THE PORTRAIT FIRST. Then make the poster.

Minimum required copy/text for the poster is:

New Voices Exhibit

Nov 15 thru Nov 30 2018

Opening Nov 17, 7-9pm


*(and the logo of course)

Fonts and colors – are entirely student choice. Students may ADD copy, but may not delete from the minimum above.

Class Work Session and Critique – Full Lab Work Session will be next week 10/24 and 10/31 – The Class critique & evaluation for the Mid-Term Project will be on Wednesday 11/7.

**Need Inspiration? Check out these links and tutorials below:


Week #3 – Fall 2018

Welcome to Week #3 – FALL 2018

Did you miss the class content from Week #1 or Week #2? Remember, this website is the main hub where all of the class assignments, updates, tutorials and resources are hosted. Please make sure that you are checking it during class as well as outside of class to keep up.

During Week #2 we jumped into our first project and tutorial getting acquainted with the Apple/Mac computers. We discussed our work stations and being responsible for our files, data and backing up everything we do in class. Google drive, dropbox, icloud, wetransfer.com and using external / flash drives are all options that we went over. We will dedicate the last 10 minutes of our class time making sure we leave the lab with all of our data.

The DESIGN Process – Here is a great pdf. about the design process we began discussing. The brief covers – the step by step breakdown of what a designer experience during a projects timeline from beginning to full completion of a project. (click the image to view and download the pdf)

We learned how to launch Adobe Photoshop, create files for both print and web use, the differences between RGB & CMYK file formats. We will continue this discussion this week in class. We discussed the layers panel and how layers work. We also dug into a tutorial with the Pen Tool and how to cut out shapes and forms from existing images. We learned how to convert them from paths to selections and place them into new and existing files. As you learned, working with the pen tool takes a lot of practice. We will also be working with the pen tool in Adobe illustrator this semester (soon).

This video below is a good resource to help you practice. Practice using the pen tool to create graphic assets for your projects. We also discussed how to save photoshop files and various file formats.

POST CARD – Project #1 will be worked on, completed and assessed this week in class. In class #2 we looked at several examples of student sketches, thumbnails and roughs as they developed ideas around the Post Card Project (the project description can be found at the bottom of this post)

Are you looking for a photoshop psd. file / template-example to format and submit your postcard assignment? (feel free to edit and change the layers as you need to) Go here –https://www.dropbox.com/s/a3jphf67h1h9fow/Post%20Card%20Template.psd?dl=0

You will need to display both sides of the postcard in one single document. Front & Back.

**All Students will e-mail their finished Postcard assignment to me as a jpg. file -rseslow@bmmc.cuny.edu or ryan@ryanseslow.com by Friday 9/28 at 5:30pm

Design / Designer Inspiration – Who is Aaron Draplin??

Logos by Aaron Draplin

Designer Inspiration? Who’s who in the field?

50 Graphic Designers We all Should Know About 


Project # 2 will be introduced and revolve around the Elements & Principles of Design: 

The Elements & Principles of Design are the governing vocabulary that define, illustrate and communicate how Graphic Design functions all around us. We will start with the Elements.

Color – typically known as hue. This word represents a specific color or light wavelength found in the color spectrum, ranging circularly from red to yellow, green, blue and back to red.

Line – is a line just a series of points? Or is it the best way to get from point “A” to point “B”? As a geometric conception, a line is a point in motion, with only one dimension – length. Line has both a position and a direction in space. The variables of line are: size, shape, position, direction, number, interval and density. Points create lines, lines create shapes or planes and volume.

Mass – Here, mass is interchangeable with volume. A mass is a solid body or a grouping of visual elements (line, color, texture, etc.) that compose a solid form. Volume is a three-dimensional form comprising length, width, and depth. Three-dimensional forms contain points (vertices), lines (edges), and planes (surfaces). A mass is the two-dimensional appearance of a three-dimensional form.

Movement – Also known as motion. This element portrays the act or process of changing place or direction, orientation, and/or position through the visual illustration of starting or stopping points, blurring of action, etc. This is not animation, although animation is an end product of movement, as well as other elements of design.

Space – A two-or three-dimensional element defined by other elements of design.

Texture – A technique used in two-dimensional design to replicate three-dimensional surfaces through various drawing and media techniques. On three-dimensional surfaces, it is experienced by touch or by visual experience.

Type – Also known as typography, and it is considered an element in graphic design. Although it consists of elements of design, it is – in itself – often an element in the form of visual communication.

Value – Another word for the lightness or darkness of an area. Brightness measured in relationship to a graded scale from white to black.

BMCC MMA100 Computer Lab hours • Locations • Software Spring 2018

Seeking additional lab time outside of class to work on your MMA100 projects and revisions?

Here is the info that you will need – Click here for the spring 2018 open lab hours, locations & software available.

Looking for help outside of class with a tutor? Click here for the availability of tutors.

Download or print a copy and e-mail me with any questions.

Week #3

Icons by Susan Kare

Week #3

Lets recap on Week#2 – class information and assignment? Go here.

Postcard Presentations! Assignment #1 is Due. Lets talk about screen presentations and printing formats – Class critique of the completed first project.

Assignment #2 – Part 1 & 2

Assignment Specifications: Students will generate a series of visual examples and solutions to communicate and illustrate the vocabulary of the elements of design. Each term will display an example of : Color, Line, Mass, Movement, Space, Texture, Type & Value.

Size: – 8.5″ X 8.5″ – The final design will be a composite of 8 squares composed and arranged by each student.


Part 1 – Student will first create a layout based on research and investigation via the Internet and class resources. Each term for the elements of design will be illustrated by cutting, formatting and placing the example into a composite. (the example below is one example, you can create your own)

Part 2 – Students will generate their own examples of each term using techniques learned in class with both photoshop and adobe illustrator.

R&D – Where will you find visual inspiration and research?

1 – Thumbnail sketches – Students should generate a series of thumbnails sketches using pencil and their sketchbooks (or their preferred method) to brain storm and illustrate their process.


Students will prepare their final works for both print out put in (CMYK) as well as presentation and application on the web (RGB).

Due dates for next week: We will be working on and completing part 1 of this project in class  2/14. Part 2 will be due on Wednesday 2/21/18.

Blank Template example of the layout. (not including the border around the image)


The Principles of Design

The principles of design are applicable to all design disciplines including – but not exclusive to – architecture, art, graphics, fashion, industrial design, poetry, writing, and web design.

The principles of design are tools used to format the elements of design.

Balance – The elements of design converge to create a design or arrangement of parts that appear to be a whole with equilibrium.

Contrast – The “automatic principle.” Whenever an element is placed within a format, contrast is created in the various elements. Can be emphasized with contrast in size, shape, color,

Direction – Utilizing movement to create the visual illusion of displacement.

Economy – A principle operating on the “slim.” Especially important when dealing with clients, where their product or service is more important than the elaboration of design elements. Can also be considered “precise,” or “simplistic.” Or, it can be considered great design.

Emphasis – Also known as dominance. This condition exists when an element or elements within a visual format contain a hierarchy of visual importance.

Proportion – A two- or three-dimensional element defined by other elements of design.

Rhythm – A recurrence or repetition of one or more elements within a visual format, creating harmony.

Unity – Oneness, Harmony, The condition of completeness with the use of all visual elements within a format.


What is Color Theory? The Color Wheel – Lets talk color!

Useful Articles on Color Theory: We will be discussing more on Color Theory & its application this week!

(Please respond to one of the articles below in the comments section) 




Who is Aaron Draplin??

Logos by Aaron Draplin

Designer Inspiration? Who’s who in the field?

50 Graphic Designers We all Should Know About